Work

The October Car Care campaign is an annual service event where Nissan owners receive a complimentary 100-point inspection, offers targeted specifically to their vehicle needs, and a chance to win Maintenance for Life through a sweepstakes. 

Moontoast ads were fully mobile-responsive (including tablet devices). Conversion was made simple and easy, so it was on-the-go friendly. This resulted in a total of 744 sweepstakes registrants via Facebook specifically on the VIN entry unit, and a 91% conversion rate on mobile.

This campaign was distributed to Nissan’s social audience through multiple channels and supported with partner audiences (Polk & US geo-targeted media buys specific to Nissan owners). Nissan owners were targeted because of their need for vehicle maintenance and because of sweepstakes eligibility. Using custom audiences ensured the best use of Facebook ad spend. 

In addition to high conversion rates and number of registrants, the endorsement rates (measured by Likes, comments, and shares) were comparable to vehicle sales-side posts, landing an unprecedented win for Nissan AfterSales. 

Producer Contributions:

Worked with Product team for verification and UX design of asset specs for development 

Asset spec lists created in Basecamp for client and verification of assets

Facilitation of production including copy, images, videos, links and pixels

Quality Assurance testing across all supported devices, browsers and operating systems before client delivery

Worked with Developers to coordinate any updates from client feedback into final production

Delivery of final ad unit link for posting on-time and within budget

Fun campaign fact: in 2013, the number of Facebook registrants alone surpassed the total number of 2012 sweepstakes campaign registrations.

This campaign was accepted into the Facebook Studio Gallery which you can view here.

VEVO wanted to give their audience a chance to participate in voting as part of their artist development program LIFT, sponsored by McDonald's. To support this campaign, Moontoast launched a Voting Video Gallery ad which featured six artists' videos for users to vote on their favorite. After the voting results were in, the ad was replaced with the winning artist video and creative. 

Producer Contributions:

Facilitation of production including copy, images, videos, links and pixels

Quality Assurance testing across all supported devices, browsers and operating systems before client delivery

Worked with Developers to coordinate any updates from client feedback into final production

Once the campaign voting ended, new assets of the winning artist were coordinated into development for a different video ad unit to replace the existing one. 

Toyota wanted to increase brand awareness and product education around the launch of the all-new 2014 Toyota Tundra—so it inspired its fans across social channels through a hosted Instagram video gallery. The Toyota Tundra Instagram Gallery displays high quality images of the Toyota Tundra, along with Instagram videos. The video content was filmed on iPhones specifically for Instagram.

The campaign used a custom-designed social rich media ad unit from Moontoast and Saatchi and Saatchi LA to allow fans to fluidly move through the best videos of the 2014 Tundra on Instagram. Overall, the gallery unit helps Toyota tell a fuller story of Tundra through several pieces of micro-insta-video content.

The ad pulls in the six videos directly from Instagram to highlight the features of the Tundra and promotes the ‘Build Anything with Toyota’ campaign that exemplifies the Toyota brand voice. Promoted exclusively to mobile and designed for an optimum mobile experience, the ad was targeted to the News Feeds of existing and potential buyers of the Toyota Tundra (via Polk), as well as the organic Toyota audience.

By bringing together two social platforms into the Facebook News Feed, Toyota was able to share the Instagram video platform with its Facebook audience. The ad unit was shared across Facebook and boosted brand awareness of both Toyota and the new Tundra. 

Producer Contributions:

Facilitation of production including copy, images, videos, links and pixels

Quality Assurance testing across all supported devices, browsers and operating systems before client delivery

Worked with Developers to coordinate any updates from client feedback into final production

Nissan looked to extend their "Keep Summer Rolling Sweepstakes" promotion to reach their 6.5 million fans on social networks. The goal was to drive sweepstakes entries for a chance to win one of three Nissan vehicles and an "instant win" service offering. 

To build anticipation and awareness, Moontoast helped Nissan build multiple rich media ads to drive users to enter the sweepstakes. The execution of this strategy helped Nissan drive over 50,000 total sweepstakes entries, a 30% increase from the previous year. The Moontoast ads for this campaign incorporated engaging videos, image galleries and countdown linking to the event launch site for beginning and end of sweepstakes. 

Producer Contributions:

Worked with Product team for verification and UX design of asset specs for development 

Asset spec lists created in Basecamp for client and verification of assets

Facilitation of production including copy, images, videos, links and pixels

Quality Assurance testing across all supported devices, browsers and operating systems before client delivery

Worked with Developers to coordinate any updates from client feedback into final production

Delivery of final ad unit link for posting on-time and within budget

VEVO's Hottest Latin Music Videos of Summer campaign gave its social audience the opportunity to vote for their favorite from a selection of 10 popular artist video choices from 2013. This campaign, sponsored by RadioShack, was an innovative way to bring polling into people's News Feeds, while creating more awareness for the music artists. 

Mobile-first quality visuals were important to maintain the brand look and feel for RadioShack and VEVO. All copy reflected the Spanish language to align with the demographic for this Latin-focused campaign. Various audience tools and fan comments were used to encourage discussion and campaign virality, and several of the participating artists used their Facebook Pages to encourage voting as well. 

Producer Contributions:

Creative Briefs with Designer to create mocks and assets aligned with brand guidelines, look and feel
Creative Mocks routed to client for approval and feedback
Final assets including Copy, Images, 
 

This campaign was accepted into the Facebook Studio Gallery which you can view here.

Toyota wanted to build awareness and brand consideration across all social channels for the all-new 2014 Corolla with a series of interactive experiences which included a First-to-Market custom Voting Image Gallery, Sweepstakes Data Capture and Video ad unit. 

Voting Image Gallery
This ad featured teaser images of the all-new 2014 Corolla within a gallery for users to vote on their favorite. After voting users were then driven to a form to enter information and given the option of using Facebook open-graph on mobile. The form collected user information as well as handraisers. 

Sweepstakes Data Capture
This ad gave Toyota's audience an opportunity to give their information in exchange for a chance to win tickets, flight and hotel accommodations for Lollapalooza festival in Chicago. The form collected user information as well as handraisers. 

Interactive Video
This ad featured the video from the 2014 Corolla launch party and included a creative panel that drove users to Toyota.com to view more information on the Corolla vehicle. 

Producer Contributions:

Worked with Product team for verification and UX design of asset specs for development 

Worked with Developers to define all technical requirements 

Worked with Designer for all creative content creation

Creation of work-back schedules and content calendar

Asset spec lists created for client and verification of assets

Facilitation of production including copy, images, videos, links and pixels

Quality Assurance testing across all supported devices, browsers and operating systems before client delivery

Worked with Developers to coordinate any updates from client feedback into final production

Delivery of final ad unit link for posting on-time and within budget

PGP encryption and data transfer to 3rd party 

Post-Launch data results and performance reports 

Secret wanted to increase awareness and affinity for the #WhiteMarksFail campaign by giving their social audience the opportunity to engage further with the brand . To support this campaign, Secret launched a Video Gallery ad which featured multiple funny video moments from the brand's YouTube channel. Users could scroll through the various videos and be directed to the view more all within one interactive experience. 

Producer Contributions:

Asset spec lists created in Basecamp for client and verification of assets

Facilitation of production including copy, images, videos, links and pixels

Worked with client's creative and media agencies on best practices and strategy 

Quality Assurance testing across all supported devices, browsers and operating systems before client delivery

Worked with Developers to coordinate any updates from client feedback into final production

Delivery of final ad unit link for posting on-time and within budget

After flight of campaign ended, provided custom reports with data analysis and performance metrics

Hyundai wanted to create an ad that could be utilized for multiple initiatives throughout the year while helping their social audience towards a path to purchase. Users were able to enter their zip code and returned the three closest dealers with all the information needed for a visit. During College football season the ad creative was refreshed to make it more relevant for the campaign but continued the same functional behavior. To support Winter Sales Events, another creative refresh was implemented. 

Producer Contributions:

Worked with Product team for verification and UX design of asset specs for custom development 

Worked with Developers to define all technical requirements and scope of work|

Visited creative agency every week to answer any questions on-site and track production deadlines and milestones 

Created wireframes, work-back schedules and asset spec lists for verification of assets

Facilitated production of assets including copy, images, videos, links and pixels

Quality Assurance tested across all supported devices, browsers and operating systems before client delivery

Worked with Developers to coordinate any updates from client feedback into final production

Implemented pixel tracking 

Delivered final ad unit link for posting on-time and within budget

Provided Post-Launch data results and performance reports