I work with founders, startups, and teams navigating questions about their customers, market, product, and growth.
I help teams understand what people need, identify the right opportunities, and turn those insights into products, experiences, and strategies that create customer and business value.
I've spent my career helping build and grow businesses across consumer health, AI & data, fintech, media, and e-commerce — from early-stage startups to Fortune 100 companies.
Consumer & Market Strategy
Customer research, segmentation, market and competitive analysis, and behavioral insights to understand your audience, what they need, and where the strongest opportunities exist.
Product & Innovation Strategy
Identifying and pressure-testing opportunities, defining concepts and MVPs, evaluating customer and business value, and validating what deserves investment.
AI & Emerging Experiences
Exploring where AI can meaningfully improve customer experiences, personalization, discovery, decision-making, and business models — and where it shouldn't be used at all.
Positioning, GTM & Growth Strategy
Clarifying who a product or business is for, why it matters, how it should be positioned, and where the strongest opportunities exist across acquisition, engagement, lifecycle, and growth.
Founder & Executive Advisory
A trusted outside perspective when you're navigating an important customer, product, growth, positioning, or strategic decision and want someone experienced to pressure-test your thinking.