I worked with clients to define technical specs and requirements for our UX Design, Product and Engineering teams, while managing all production including copy, images, videos, links and tracking pixels for on-time delivery and launch. Performance data results and recommendation reports were also provided.
The October Car Care campaign is an annual service event where Nissan owners receive a complimentary 100-point inspection, offers targeted specifically to their vehicle needs, and a chance to win Maintenance for Life through a sweepstakes. The customized rich media ads were fully mobile-responsive (including tablet devices). Conversion was made simple and easy, resulting in a total of 744 sweepstakes registrants via Facebook specifically on the VIN entry unit, and a 91% conversion rate on mobile.
This campaign was distributed to Nissan’s social audience through multiple channels and supported with partner audiences (Polk & US geo-targeted media buys specific to Nissan owners). Nissan owners were targeted because of their need for vehicle maintenance and because of sweepstakes eligibility. Using custom audiences ensured the best use of Facebook ad spend.