Summary
ConnectPlus is the source of 1st party data for App Annie’s Unified Data AI platform that lets you track data points around your entire funnel – from downloads to revenue – all from one unified dashboard. The platform aggregates data from all major app stores, app analytics platform, mobile advertising, and user acquisition networks, allowing customers to better understand their mobile app performance by comparing their metrics against competitors. I was responsible for driving roadmap development and execution of features like competitor benchmarking, customizable metrics dashboards, and multi-metric charts, including GTM materials to support Sales, Marketing and Field Teams. Also led discovery and ideation for In-App Purchase Revenue and Ratings and Reviews features.
Features Launched
Competitor Benchmarking compares your app’s performance metrics against Top App groups or your own custom App Groups
The Customizable Dashboard allows users to view aggregated performance metrics across multiple apps. Track and analyze key app metrics to discover trends and insights. Quickly view app ratings and KPI trends in the Summary bar with configurable cards.
Analyze all of your existing reporting from Connect in a new way with the new multi-metric chart view.
The new Single App View aggregates your app’s performance by acquisition, engagement, monetization, and user sentiment metrics over time.
ConnectPlus now supports over 50 standardized integrations to all the major app stores, app analytics platform, mobile advertising and user acquisition networks.
Outcome
161% increase of old platform users who migrated to new platform
800% increase in new users
260% increase in active new users