I worked with clients to define technical specs and requirements for our UX Design, Product and Engineering teams, while facilitating all production including copy, images, videos, links and tracking pixels, PGP encryption and data transfer to third party for on-time delivery and launch. Performance data results and recommendation reports were also provided.
Toyota wanted to build awareness and brand consideration across all social channels for the all-new 2014 Corolla with a series of interactive experiences which included a First-to-Market custom Voting Image Gallery, Sweepstakes Data Capture and Video ad unit.
Voting Image Gallery
This ad featured teaser images of the all-new 2014 Corolla within a gallery for users to vote on their favorite. After voting users were then driven to a form to enter information and given the option of using Facebook open-graph on mobile. The form collected user information as well as handraisers.
Sweepstakes Data Capture
This ad gave Toyota's audience an opportunity to give their information in exchange for a chance to win tickets, flight and hotel accommodations for Lollapalooza festival in Chicago. The form collected user information as well as handraisers.
Interactive Video
This ad featured the video from the 2014 Corolla launch party and included a creative panel that drove users to Toyota.com to view more information on the Corolla vehicle.